For established businesses whose website no longer reflects the quality of what they do.
About this service
You've built a solid business. You know your work is good. But there's that moment when someone asks for your website and you hesitate, or worse, you follow up with "it's a bit outdated." That gap between how well you operate and how your website presents you is costing you. Not just in first impressions, but in the quality of work you attract and the confidence you bring to every conversation about price.
A website should work for your business, not against it. This is the process that makes that happen.
What you walk away with
01
Every page is mapped before it's designed, who it's for, what they need to understand, and what you want them to do next. Structure and flow are built in from the start, not patched in at the end.
02
Custom designed to your brand, not built from a template someone else has already used a hundred times. Every visual decision is made with purpose, so the site feels as considered as the work you deliver.
03
Copy that's clear and
positioned correctly
Using the content you provide, I'll refine and structure the messaging so it reads confidently, communicates your value, and moves people toward getting in touch, without sounding like every other service business online.
04
Fully responsive across desktop, tablet, and mobile. Because the client checking you out at 10pm on their phone deserves the same experience as the one sitting at their desk.
05
SEO foundations
in place from day one
Image optimisation, page titles and descriptions set up properly at launch, so your site is built to be found, not just built to look good.
06
A website manual with video-based tutorials so you can manage basic updates yourself without needing to come back to a designer every time something needs changing.
The Process
Planning and structure
We start by mapping out the full site before anything is designed. Pages, content needs, user flow and the core message each page needs to carry. This is where most websites go wrong, designing before the thinking is done. That doesn't happen here.
Design
Once the structure is agreed, the full site is designed in Figma, customised to your brand and built around your audience. You'll review and provide feedback before anything is developed.
Development and launch
The approved designs are built out in full, made responsive across all devices, and tested before going live. You'll receive a handover video so you can confidently manage the site from day one.
